I help product teams to turn complex systems into clear, truly adopted solutions ✨

Over the past 20 years in digital, I’ve worked across development, UX research & design, entrepreneurship, and team leadership. I led a UX & development agency for 12 years, supporting more than 100 teams, from startups and scale-ups to large enterprises, in implementing user-centered approaches and leading the development of their SaaS platforms.

My common thread: making things simpler than they seem, with an iterative, pragmatic approach grounded in real-world constraints.

I’m particularly driven by projects that create a positive impact on society and the environment.