I help product teams to turn complex systems into clear, truly adopted solutions ✨

Over the past 20 years in digital, I’ve worked across development, UX research & design, entrepreneurship, and team leadership. I led a UX & development agency for 12 years, supporting more than 100 teams, from startups and scale-ups to large enterprises, in implementing user-centered approaches and leading the development of their SaaS platforms.

My common thread: making things simpler than they seem, with an iterative, pragmatic approach grounded in real-world constraints.

I’m particularly driven by projects that create a positive impact on society and the environment.

His ability to quickly understand the complex contexts of the nuclear industry, identify key challenges, and translate his analysis into clear deliverables that are easily understood and adopted by business stakeholders makes him a particularly valuable collaborator.

Yolène Louison

Responsable Méthodes et expertises – EDF

I highly recommend Florent. He has a remarkable ability to quickly connect user needs, technical constraints, and project objectives, while never losing sight of what truly matters. His approach is constructive, results-oriented, and he knows how to bring teams along and build alignment around shared goals.

Jean-Arnaud Eyme

Chief Digital & Data Officer – GL events

Our team works better on UX and works better as a team. We will not hesitate to work together again when needed, he is a very useful partner.

Manu Arjó

Head of Product – Interflora

As the world of agricultural greenhouses is highly technical, Florent showed great adaptability and was able to turn the need into a solution.

Louis Golaz

CEO – RED Horticulture

I immediately connected with his way of working; the tools used to study user adoption are grounded in solid scientific principles.

Nady Hoyek

Directeur de recherche – LIBM LYON

Florent delivers high-quality work; he is available and professional. His support in our eco-designed website initiative was invaluable.

Stéphane Rouvier

Responsable comm. – ALEC Lyon

We worked together on the design and validation of new features and user journeys. Florent delivers high-quality work; he is available and professional. His support in our eco-designed website initiative was invaluable.

Emilie Martins

Chef de Produit Marketing – Vivlio

His ability to quickly understand key challenges, formulate clear recommendations, and implement them with a structured approach was a real asset to our shared projects.

Lionel Clemenson

CEO – Humatch